A Documentary Practice,Currently in Mexico

The Brief

An editor at a Mexican travel magazine wanted a long-form essay on the old coastal highway between Tepic and Manzanillo—the towns the new toll road bypassed. No predetermined story, no shot list. Just months on the road.

The Work

Twelve trips over fourteen months along Highway 200. Ferreterías, talleres, roadside cafés that open at 5am for the camioneros. Return visits until people stopped performing for the camera. Shot on medium format film and digital, edited on the road and at the studio between trips.

What Came Out

A 60-image essay published as a magazine feature with a small gallery print run in CDMX. The series ran with the people in it, not about them. A second chapter is in progress.

The Brief

A boutique hospitality brand opening a property on the Pacific side of Baja needed launch imagery that didn’t look like every other hotel campaign—no infinity-pool clichés, no stock-photo couples in linen. They wanted the actual place, the actual coast, the actual cooks in the kitchen.

The Work

Five days on property with a small crew. Mornings on the cliffs, evenings in the kitchen, one full overnight following the staff turnover. Documentary approach inside a commercial brief—natural light, available conditions, no models. The shot list was a guide, not a contract.

What Came Out

A campaign that ran across print, web, and out-of-home for the property’s first year. The brand director said it was the first hotel campaign their staff actually wanted to share.

The Brief

A nonprofit working with informal merchants in Mexico City’s historic center needed portrait work for an annual report and a small exhibition—but not the usual NGO template. They wanted the vendors as people, not as case studies.

The Work

Six weeks photographing inside three mercados in Centro. One vendor at a time, environmental portraits made at their stalls during slow hours. Conversations first, frames second. Returning to deliver final 8x10 prints in person before the shoot was technically done.

What Came Out

Twenty-eight portraits across the annual report and a small group show at a local gallery. Several vendors keep their prints framed at the front of the stall.