A Multidisciplinary
Creative House

The Brief

If you shoot film, you know the drill. Light meter in one pocket, reciprocity chart folded in a notebook, some timer app you half-trust for developing, and a spreadsheet somewhere to remember what roll is in what body. It all works, technically. It just doesn’t work together.

The Work

This one is ours—concept, brand, and product, all built in-house. We started with the name, identity, and visual language before writing a line of code. The brand pulls from the equipment itself—brass-and-black palette borrowed from a Leica, rotary dials that feel like real camera knobs, mono type for technical readouts. Then we built the app as native iOS. Light meter with spot, center, and average modes. Reciprocity corrections for over 100 stocks. A dev timer with haptic agitation cues. Roll log with per-frame settings and GPS. Lab finder so you can see who’s still processing near you. And a safelight-red darkroom mode that won’t wreck your night vision.

The Outcome

One app instead of a meter, a stack of charts, and three other utilities. Brand to product, all under one roof. It’s on the App Store.

The Brief

A sports analytics founder had a betting model that actually worked—but it lived in a spreadsheet only he could read. No interface, no identity, no way to show it to investors or early users without a screen share and a thirty-minute explanation. The math was there. The product wasn’t.

The Work

We built a working prototype that turned the formula into a real-time signal dashboard—clean, fast, and legible at a glance. At the same time, we designed the LineLogic brand from scratch: type system, color palette, and a visual language that feels precise and mathematical without looking like a trading terminal. The whole thing shipped in weeks.

The Outcome

The founder walked into investor meetings with a product that looked as sharp as the model behind it. The POC was lean enough to learn from and polished enough to take seriously. It did what a deck never could—it actually worked.

The Brief

Heritage brands with deep visual archives—think decades of screen-printed graphics, seasonal collections, and hand-drawn artwork—keep hitting the same wall: the gap between a creative concept and a production-ready asset is full of manual handoffs, lost files, and knowledge that only lives in one person’s head. Every new drop risks drifting from the original intent.

The Work

We built a Concept-to-Creation workflow that keeps the creative decisions front and center while streamlining everything behind them. Mood boards pull from a tagged archive of past work. Approved designs auto-generate spec sheets. Production files export mapped to exact printer and manufacturer requirements. Brand rules—approved colorways, type lockups, trim specs—travel with the asset, not in a forgotten PDF.

The Outcome

Design-to-production timelines compressed dramatically. More importantly, brand consistency stopped being a person’s job and became a property of the system itself. The archive became a creative tool—past work feeding future concepts through structure, not memory.